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National Year of Rice 2013 campaign launched in Visayas
The online news portal of TV5

SCIENCE CITY OF MUNOZ, Nueva Ecija - The Philippine Rice Research Institute (PhilRice) has launched the 2013 National Year of Rice campaign in the Visayas.

The campaign was launched through "Rice is Life Dumaguete Adventure Marathon" where more than 3,000 runners have pledged to conserve rice and support the campaign.

With the theme, Sapat na Bigas, Kaya ng Pinas, the NYR campaign aims to enjoin producers, consumers, and policymakers to help increase rice productivity and reduce rice wastage.

PhilRice executive director Eufemio Rasco Jr. said Wednesday while "the last decade has focused on strategies aiming to increase rice production to achieve rice self-sufficiency, the NYR intends to campaign for healthier rice consumption.

“Rice self-sufficiency is a simple mathematical equation where rice production plus consumption equals to rice self-sufficiency. If rice consumption exceeds production, then there is negative sufficiency [in rice],” Rasco said.

The campaign promotes healthier diet through eating brown rice, reducing rice consumption into a cup per meal, and trying other staples such as camote, banana, and potato as substitute to rice.


Meanwhile, Hazel Antonio, NYR project leader, said the Rice is Life Dumaguete Adventure Marathon is an appropriate event to launch the campaign in the Visayas because of the marathon’s advocacy for rice conservation.