MALL, HAVEN OF HOPE | SM wins international award for Sendong relief
The online news portal of TV5
MANILA, Philippines – For using its mall to quickly deploy much-needed help to villages ravaged by killer typhoon Sendong in December 2011, SM Supermalls has received the Albert Sussman International Community Support Award, the highest honor given by the International Council of Shopping Centers (ICSC) Foundation.
The award, given at this year’s RECon, a global shopping center convention, in Las Vegas, Nevada, is given to a shopping center, its management company or developer for humanitarian efforts done within its immediate community.
The ICSC Foundation is the non-profit charity arm of international shopping center association ICSC.
The win also comes with a $10,000 donation from ICSC Foundation to be given to SM Supermalls’ chosen charity, Gawad Kalinga.
SM Supermalls in Cagayan de Oro, one of the cities heavily damaged by Sendong (international name: Washi), mounted “Operation Sendong” and provided food, drinking water, and various relief goods to residents of the city as the typhoon devastated CDO and nearby areas. Typhoon Sendong made landfall on the eastern coast of Mindanao in December 2011 and left 28,030 houses damaged with 1,010 dead, 1,603 injured, 51 missing and 432 rescued survivors.
It damaged P2.068 billion worth of infrastructure, agriculture and school buildings.
Hans Sy, the president of SM Prime Holdings, the parent company of SM Supermalls, said the presence of an SM mall in the devastated area made it possible to quickly deploy aid to typhoon victims nearby. A total of 19,500 families in 14 barangays in Cagayan de Oro and neighboring Iligan City received food packs, while 4,250 families received mats, blankets and other supplies.
The company also donated P3 million to the local government, in addition to spearheading a number of fundraising and housing projects to help typhoon victims in the aftermath of the disaster.
"Winning the ICSC Foundation’s most prestigious award, the Albert Sussman, for”Operation Sendong” is a very valuable recognition of SM Prime Holding’s relentless efforts to care for the communities where our 47 malls are located,” said Hans Sy. “We are honored to be the conduit for positive change in the Philippines and thankful for the ICSC for the recognition that is given to community-care programs such as this.”
SM Supermalls is owned by SM Prime Holdings, Inc. and operates the largest chain of shopping malls in the country with 47 malls.