The boom of information technology and the Internet brought about great demand for copywriting services. In this way, companies and professionals can market to their target markets more effectively with less cost if done correctly. In this article, we will list down the top five common copywriting errors to avoid and to attain success from ads and sales letters in your website.
Failure to Understand the REAL Purpose of Advertising
Copywriting is different from ordinary blogging or writing any promotional article. It is about getting your name exposed to be seen by many viewers out there. You should focus on your main goal in advertising and that is to generate sales. So when you start writing, keep in mind not to always talk about your product and services like you’re talking to yourself proudly. You are not a rock star. Urge yourself to resist this temptation and stroke your ego back into copywriting for sales and your customers. The fact of business life is that customers don’t care about you, your product or your company. They care about how they will benefit from your product so the attention must be geared toward them.
Targeting the Wrong Audience
Okay, so you have set the tone of writing to make them feel important and valued. However, if you market to the wrong set of readers, then your entire campaign is still bound to fail altogether. Regardless of how your copywriting is exceptional and how strong your convincing powers are, if you sell to the wrong people, you will flop. In business, first, you have to set goals and define to whom you are selling your products to and to whom they will appeal the most. Find out about your market’s needs and wants and how much this class can afford. Have a specific audience in mind, collect their initial feedback and grow from there.
Writing a Boring or Bland Content
Your copywriting post must have a couple of cliffhangers to keep your readers’ interest from start to finish. Copywriting is like storytelling; it should be make readers feel pleasure and relevant to their everyday life encounters. Use simple and practice words that everyone can easily comprehend. Be creative and inject quips exposing your sense of humor. Strive to have your personality mix with your sales pitch for it not to sound too technical or boring. Ask questions to jibe their thoughts and call for action. Content is king forevermore. So if you have cornerstone content, you’ll be surely ahead.
Using the Wrong Keywords
Your article should be optimized and search engine friendly. At the core of all these are keywords that users enter to land at your website. Therefore, you must put a lot of mindful efforts in researching and knowing what keywords are effective. If you have a website theme, don’t use the same keywords again and again. Choose from a long list of related keywords concerning your topic. A good suggestion is to use synonyms and let them be inserted in your sentences naturally (not forcibly). Do your utmost best to keep your readers and search engines happy. The golden rule is to write as if you are writing to be searched in Google and major search engines at all times.
Not Tracking Your Campaign Results
You should learn lessons from every post. And every post should be tracked and analyzed to compound profits and improve for the next one. By entering your ads and letters in copywriting, get responses and measure them. How many people have inquired about your product after publishing the article? How many of them actually bought and how many expressed their appreciation? The strategic benefit you get here is that you will be able to control your marketing effort. Should you give out more or just continue doing a good job? Your analyzing tactics should answer that question.
Having great ideas and being a good writer is not the be-all and end-all of being a successful copywriter. You should aim for consistency. Keep your tone in writing and products in the forefront of customers’ awareness. If you’re touching on sensitive topics, always remember to check your tone and stay neutral. Bad copywriting can reel its ugly head on you just like with this racist campaign by a local clothing company. Build relationships so that they put their trust in you. Once this is set, then you’ll have easier ways on how to get them hooked the next time. This becomes a perpetuating cycle and more people will be inclined to purchase your offerings.