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MANILA - The Philippine Franchise Association is seeking tax incentives and other subsidies from government so the group’s members can penetrate foreign markets.
“We should be growing a lot faster if we are getting support from the government. We believe that franchising is still the best way for us to grow our economy,” Elizabeth Pardo-Orbeta, president of PFA told reporters during the media launch of the 2012 Franchise Asia Philippines.
Orbeta said franchisers in Malaysia and Macau are receiving subsidies from their government.
Lin Deres, Goldilocks franchise relations head, said the industry wants the government to support them in international road shows to develop new markets.
“We need incentives to grow, especially those who are just starting up,” Deres said.
The industry contributes 5 percent to gross domestic product and employs 1.1 million.
The Philippines has about 1,300 franchise concepts, with 124,000 total franchisees.
"2012 will be a banner year for franchising, since the world leaders in franchising representing the World Franchise Council were here last year," Samie Lim, PFA co-founder said.
Lim said Filipino franchises can expand to at least 30 countries, including South Africa.
“We can use them as gateways to their regions as much as they are using the Philippines as gateway to our region,” Lim said.
The franchising industry recorded an estimated $11 billion in revenues last year from only $3.04 billion in 2000.
Lim said sales would hit P200 billion in the next three years, with the franchise sector creating 125,000 jobs.
The PAF will host the Franchise Asia 2012 on July 25 to 29 at the SMX Convention Center.
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