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MANILA - The Philippine unit of Southeast Asia's largest low-cost carrier has scaled down its passenger traffic target for 2012.
In a briefing, Marianne Hontiveros, AirAsia Inc. chief executive on Monday told reporters that the airline revised downward its passenger traffic target this year to 600,000 from the original goal of 857,000.
Hontiveros blamed the revision on the delay in the Civil Aviation Authority of the Philippines' issuance of an airline operating certificate.
"We were supposed to start in December. We missed the Christmas holiday, Chinese New year and the beginning of summer season," Hontiveros said during the launch of the carrier's "Piso fare" promo.
"It's a struggle. We have really to promote Clark. The accessibility of Clark, also the public information," Hontiveros said, adding that the airline is in discussions with bus companies to lower their fares.
Bus fares from Clark to Megamall cost P400, while that to Pasay, P450. For those who want a free ride, Philippines AirAsia provides a shuttle from Clark to Dau.
To stimulate passenger traffic, AirAsia launched the "Piso fare" promo for all local and international destinations, including the Fly-Thru service from Clark to Australia.
"With this new promo, we aim to expand the market based on informed choices and continuous exciting deals. These are part of distinguishing marks for our brand of low cost travel," Hontiveros said.
The airline set its sights on passengers in Northern and Central Luzon as well as in Metro Manila.
The one peso base fare would be available by midnight of July 29. The travel period is from July 25 to October 31, 2012.
AirAsia will allocate 10,000 seats for domestic and regional flights, and another 1,000 seats for its Fly-Thru service to Sydney and Perth.
The airline flies to Davao, Kalibo, Puerto Princesa, Kuala Lumpur in Malaysia, Macau and Hong Kong from Clark.
AirAsia's promo excludes fuel surcharge, processing fee, aviation security fee and value added tax.
"Our guests who choose our lowest-cost flights, deserve to know what they are paying for. Having well-informed travelers is a key element of AirAsia's business," Hontiveros said.
"We advertise promo fares which include the base fare, fuel surcharge, processing fee and government mandated fees such as aviation security fee and VAT. No hidden charges, no misleading promotions," she said.
The airline also plans to fly to Singapore and Bangkok by November.
The company expects two Airbus A320s to be delivered between November and December, adding to its existing two aircraft.
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