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MAKATI CITY - The International Association of Business Communicators (IABC) Philippines has announced the call for entries for the 2012 Philippine Quill Awards, the country’s most prestigious and relevant award-giving body in business communication.
The nation’s biggest corporations, civic organizations, and government agencies are invited to field their best communication programs and campaigns in the annual event that recognizes excellence in categories in external communication, strategic processes, organizational communication, social responsibility, digital communication, photography, writing, audiovisuals, marketing communication, among others. Categories cover programs, projects, collaterals and designs and creative work used by an organization to achieve its goals.
The IABC Philippines also announced the launch of the First Philippine Student Quill Awards to recognize outstanding communication work of university and college students.
This year’s Philippine Quill race is expected to be as tough as last year, wherein only 118 entries passed the stringent screening and won awards.
Emerging as top winners in 2011 were the Philippine Daily Inquirer’s “Inquirer Read Along Program for its 25th anniversary” (Top Award in Communication Management), Insular Life Insurance Company Ltd.’s 100th anniversary coffee table book “190-20120, The Century Past, A Century Past, A Century Past, A Century Forward” (Top Award in Communication Skills), and Adobo Magazine (Top Award in Communication Creative). Smart Communications, on the other hand, was most awarded that night with 20 trophies.
The Philippine Quill judges, all seasoned and multi-awarded communication professional, look into the project’s technical merit, creativity, innovation, adherence to the company’s goals, delivery of measurable results, and its overall success when scoring an entry.
With its high standard of judging, the Philippine Quill is the country’s benchmark for communication work at global levels. Philippine Quill winners have gone on to win the international Gold Quill of IABC, an association of over 16,000 member-communicators around the world.
IABC Philippines President Ritzi Ronquillo, herself an international Gold Quill and a Philippine Quill awardee, exhorts every company or organization to aspire to win a Quill Award.
The Philippine Student Quill aims to showcase outstanding communication work by the country’s next generation of communication professionals---students of communication, public relations, business, journalism, graphic design, marketing, advertising, and other similar fields in universities and colleges nationwide.
IABC Philippines vice president and the Quill Awards committee chairman Kane Errol Choa said that by joining the Student Quill, these young talents get to be exposed to industry standards with expert communicators evaluating their work.
Submission of entries for both the Philippine Quill and the Student Quill will end on August 31, 2012. The award mechanics and entry form are available online at www.iabc.com.ph or at the IABC Philippines blog www.iabcphilippines.com . For inquiries, contact the IABC Philippines Secretariat at 756-0424 and 756-0441 or email philippinequill@iabc.com.ph for professional entries and studentquill@iabc.com.ph for student entries.
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