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MANILA - Getting car buyers and enthusiasts’ attention in Mitsubishi Motors Philippines Corp.’s exhibit area at the 4th Philippine International Motor Show is the small hatchback model Mirage, which will be introduced in the Philippines in November.
Amid the buzz for the Mirage, which MMPC is positioning as an “eco-car,” the company is already accepting orders from interested buyers, said Froilan Dytianquin, MMPC vice president for marketing.
“We intend to deliver once they arrive from Thailand,” Dytianquin told InterAksyon.com on the sidelines of the PIMS.
Those who pre-order shall get an incentive worth P40,000, which can be converted as a discount on genuine accessories or can apply to the down payment, Dytianquin said.
The new Mitsubishi Mirage will start selling at P498,000 for the manual transmission GLX variant. The automatic transmission GLX CVT will be priced at P548,000; the manual GLS variant, P588,000; and the automatic GLS CVT, P638,000.
Hikosaburo Shibata, MMPC president and chief executive, told InterAksyon.com that the company aims to sell 500 units of the Mirage monthly.
An initial 1,000 units will be imported beginning October in preparation for November’s launch, Shibata said.
The value proposition for Mitsubishi’s Mirage, Dytianquin said, is that it’s bigger than a micro car - such as Suzuki’s Celerio, Hyundai’s EON and i10 - and yet competitive in performance and pricing to slightly larger subcompact models - such as Ford’s Fiesta, Honda’s Jazz, Hyundai’s Accent, Toyota’s Vios and Yaris
The Mirage can run 21 kilometers for every liter, hence a fuel-efficient alternative, Dytianquin added.
MMPC last carried variants similar to the Mirage in the mid-1990s, such as the 1993 and 1997 editions of the Mitsubishi Lancer, he said.
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