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Ford sales hit a record in February

2013 Escape means BUSINESS

MANILA - Sales of the Philippine unit of Ford reached a record-high in February, reflecting the recovery from a supply shortage that slowed down automakers during the early part of last year.

In a statement on Wednesday, Ford Philippines said it sold 865 vehicles last month, more than double the 415 sold in the same month last year and also higher than January’s 820.

Ford Philippines had said its low sales in February last year were due to the lack of vehicles imported from its hub in Thailand, which endured severe flooding in late 2011.

Philippine ales during the first two months of this year totaled 1,685 units, 115-percent more than the 782 in the same two-month period last year.

“We’re off to a very strong start to the year, as customers continue to respond positively to our full lineup of Ford vehicles. So many new-to-Ford customers are appreciating our focus on the fuel efficiency, smart technology, quality and safety of our vehicles, which we’re supporting with an ongoing commitment to providing the very best Ford customer experience,” said Ford Philippines president Randy Krieger.

February sales of some of models were as follows: Everest, 191; Explorer, 64; Focus, 87; Mustang, 13; and Ranger, 251. Sales of the Escape, Expedition and Fiesta were not disclosed.

Ford Philippines said it will launch the all-new Ranger Wildtrak at next month’s Manila International Auto Show. The company said it has sold a total of 183 units of the iconic Mustang since its launch last year.

“By offering customers the widest range of Ford vehicles ever in the Philippines—which now covers a full lineup of segment-leading cars, SUVs and trucks—our brand is connecting with, and appealing to, a much wider variety of lives and lifestyles,” Krieger said.