Globe reports increase in prepaid subscribers
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MANILA - Globe Telecom over the weekend said it gained more prepaid subscribers in 2012 despite a challenging market.
In a statement, the Ayala-led telco said it added nearly 300,000 prepaid subscribers in the fourth quarter of 2012.
Its mass market brand TM also gained 700,000 subscribers, bringing Globe’s total prepaid subscriber base net additions to almost a million.
At end-2012, Globe's total prepaid subscriber base stood at 31.38 million, up 10 percent from 28.59 million in 2011.
Rival Smart Communications Inc and Sun Cellullar had a combined prepaid subscriber base of 67.6 million in 2012, up by 9 percent year-on-year.
“Despite intense competition and the challenges brought about by our transition to an upgraded Globe network, the last quarter of 2012 saw an outstanding performance from our prepaid business as evidenced in subscriber base growth,” said Peter Bithos, senior advisor for consumer business at Globe.
“We are glad that our customer acquisition and retention strategies are gaining ground, led by our innovative offerings and services for our prepaid base,” Bithos added.
In 2012, Globe strengthened its all-network and unlimited services by bundling its prepaid offers with text messages to all networks and mobile data access. It also responded to the growing demand for mobile browsing by giving subscribers free access to Facebook and Google.
For 2013, Globe intends to maintain its position in the market with another breakthrough and game-changing offer that allows subscribers to create their own prepaid promo based on their needs, budget, and lifestyle, bringing the principle of customization and personalization to prepaid customers.
Globe earlier launched GoSakto, which allows subscribers to make their own prepaid promo from scratch and choose the type and number of calls, texts and data they need for the day, week, or month.
“We are thrilled to disrupt the prepaid market with yet another innovation that will change the behavior of today’s subscribers when it comes to availing promos. With GoSakto, subscribers will bid pre-made and canned prepaid promos goodbye. No customer is the same as the other. One wants more calls, another is a heavy texter, and the other enjoys browsing,” said KD Dizon, head of Globe Prepaid.
Dizon said GoSakto would increase the number of promo subscriptions among existing customers, as well as help acquire new ones who are looking for the right prepaid promo that will fulfill and fit their communication needs.
Globe earlier reported a net income of P6.86 billion last year, down by 30 percent from 2011. In the fourth quarter alone, its net profit fell to P49 million from P1.84 billion in the same period in 2011.
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