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Globe launches prepaid LTE service
The online news portal of TV5

MANILA - Globe Telecom Inc launched on Thursday its prepaid long-term evolution (LTE) service in a bid to grow its share of the mobile broadband market.

Grace Calara, senior product manager for Tattoo prepaid, said Globe's mobile broadband now accounts for 60 percent of new acquisitions, with rivals Smart and Sun sharing the balance of 40 percent.

"We know the segment is young. They are broad C, not purely A and B. As much as possible, we want to come out with products that are affordable to our target market," Calara said.

LTE is the next-generation mobile technology, which promises download speeds of up to 100 megabytes per second (Mbps). Globe's Tattoo offers download speeds of up to 42 Mbps.

Tattoo's prepaid LTE service will be available through a lifestyle stick at P3,995, as well as a mobile Wi-Fi device which powers up to 10 devices at P4,995 and doubles as a power bank with 3,000 milliampere-hour (mAh) that can charge phones and tablets.

Both devices come with free 5 gigabytes worth of data for seven days, allowing users to stream videos, upload photos, play games and apps, and browse through social networking sites at breakneck speeds.

Subscribers can also avail of standard browsing charges of P5 for 15 minutes or through surfing deals like the new MAXSURF, a volume-based offer that gives subscribers bulk megabytes of surfing, only using up the kilobytes loaded for each webpage regardless of how long users stay on the page.

Dong Ronquillo, Tattoo head of nomadic broadband business, said now is the best time to launch its prepaid LTE service as Globe expands its high-speed Internet coverage.

Globe has LTE sites available in select areas in the cities of Makati, Pasig, Quezon, Taguig, Manila, Muntinlupa, Mandaluyong, San Juan and Las Pinas.

The telco has also expanded its LTE infrastructure to key areas in Cebu and Davao as well as the provinces of Bohol, Batangas, Negros Occidental, La Union, Rizal, Aklan, Laguna, Bulacan, Nueva Ecija, Nueva Vizcaya, Cavite, Cagayan, Pangasinan, Isabela, Ilocos, Quirino, Tarlac and Boracay.

"Consumer behavior has changed and more and more people are consuming data more frequently everywhere. We are responding to our market's need for speed," Ronquillo said. is the online news portal of TV5, a member of the PLDT group, which is Globe’s main rival in the telco space.