Taylor Swift’s new song sizzles on YouTube and Spotify

September 6, 2017 - 10:10 AM
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Taylor Swift. (Photo by Lucas Jackson/Reuters)
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Less than two weeks after releasing her single “Look What You Made Me Do,” which topped the charts in several countries and went viral on YouTube and Spotify, Taylor Swift has unleashed a new song that has garnered a lot of attention as well.

Following its debut at a college football game that aired on ESPN, Swift’s new record, “…Ready for It,” has already garnered over 6.6 million views for its audio-only video at YouTube since its release on Monday.

The song now holds the top spot in Spotify’s Top 200 daily chart for the United States and has also quickly jumped to No. 3 at Spotify’s Top 200 global daily chart just one day after its debut. As of September 4, the song had over 3.5 million global streams on Spotify.

A pulsating pop-dance record that once again makes references to the 27-year-old American pop star’s personal life and string of relationships, “…Ready for It” also takes aim at the on and off romance of Hollywood legends Richard Burton and Elizabeth Taylor who got married twice.

As impressive as its numbers are, the initial reception for “…Ready for It” is a far cry from the record-setting numbers of “Look What You Made Do” which in a week’s time has amassed over 280 million YouTube views for its music (217 million) and lyric (63 million) videos.

“Look What You Made Me Do” is also the song that currently sits at No. 1 in Spotify’s global Top 200 where it has amassed over 4.8 million streams. The song has also topped the charts in Australia, Czech Republic, Greece, Ireland, New Zealand, Scotland, Slovakia, Sweden and the United Kingdom.

In the United States, “Look What You Made Me Do” recently debuted at No. 77 in Billboard’s Hot 100 charts. Billboard also reported that the song became the fastest selling download since Ed Sheeran’s “Shape of You.”

“Look What You Made Me Do” is Swift’s first record following a year of making headlines for non-musical reasons including a recent high-profile groping court case that she won. The song is addressed to several unnamed detractors who have tried to bring her down.

Both “…Ready for It” and “Look What You Made Me Do” are featured tracks on Swift’s upcoming album, “Reputation,” which is scheduled for global release on November 10.