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‘Beauty and the Beast’ comes out literally smelling like a rose in 4DX

A view of the seats at Bonifacio High Street 4DX Cinema. Right, a scene from 'Beauty and the Beast.'

Two years after Ayala Malls Cinema launched the country’s first 4DX cinemas at Bonifacio High Street with “The Amazing Spider-Man 2,” the immersive technology continues to provide a unique viewing experience for an increasing number of moviegoers.

Combining precise choreography of motion system and environmental effects, the 4DX Cinema of BHS is characterized by motorized recliner seats that heave up and down, roll side to side and pitch forward and backward in sync with the action onscreen.

They also feature special effects such as mist, smoke and fog, gusts of wind, bubbles, and even flashes of lightning. And yes, you don’t just see, hear and feel what you’re watching; you can even smell various scents as featured in the movie.

Recently, BHS Cinemas also added snow and rain environmental effects into the mix. Both effects made its debut Thursday during a special screening of Disney’s “Beauty and the Beast.”

(Spoiler alert: Several plot points discussed in detail.)

A remake of the 1991 animated classic, “Beauty and the Beast” remains largely faithful to its source material. An arrogant prince was transformed by an enchantress into a monstrous beast along with everyone else who resides in his castle. Only true love can break the spell and restore him and his court back to their human form.

With its colorful palette and high production values, the movie is a feast for the eyes and punctuated by the fine performances of Emma Watson and Dan Stevens as the title characters while ably supported by the equally formidable ensemble of Luke Evans, Josh Gad, Kevin Kline, Ewan McGregor, Ian McKellen, Stanley Tucci, Audra McDonald and the legendary Emma Thompson.

Viewers are also provided with 3D glasses that enhances the film in a spectacular way. All BHS cinemas are also equipped with the equally impressive Dolby Atmos surround sound system for a well-defined, spatialized sound not only during the film’s climactic sequences but also in the musical highlights of such well-loved songs like “Belle,” “Gaston” and “Be Our Guest.”

And then there’s also the well-loved title track, sung in the original film by Angela Lansbury and big hit for Celine Dion and Peabo Bryson back in 1991. The tender ballad is updated for the remake by Emma Thompson who plays Mrs. Potts and performed in the end credits by Ariana Grande and John Legend.

Wearing the 3D glasses and sitting on chairs that rarely stay still places the viewer in the thick of the action. You are literally part of the movie.

The Bonifacio Hight Street 4DX Cinema.

But the effects are not there just for the heck of it. You’ll feel splashes (sprays, actually) of water in scenes when someone is splashed with water. You won’t see snow in scenes that don’t have snow.

And yes, you will only smell flowers in scenes that have it, especially during the parts that show the enchanted rose that will ultimately decide Beast’s fate.

Marc Buencamino, General Manager for Bonifacio Global City’s Commercial Business, said, “4DX enhances and elevates every movie watching experience.”

“With ‘Beauty and the Beast’ we thought we’d take it up a notch here at BHS 4DX Cinema. Not only do viewers get to watch a timeless classic, they’ll also get to experience some of what the characters feel as well,” he pointed out.

While skeptics may argue that 4DX, developed in South Korea, is more gimmickry than a game changing technology, those who have experienced it including this writer are willing to concede that it does amplify the fun factor of watching movies.

It may not also be for those who are prone to motion sickness but for the rest of us, “Beauty and the Beast” may be “a tale as old as time” but in a 4DX cinema where technology meets imagination, what it does provide is a brave new world of enjoying movies. Its development should be further encouraged.

Bonifacio High Street Cinemas is located at 3F Central Square, Bonifacio High Street, 30th St. corner 5th Avenue, Bonifacio Global City. For movie schedules, promotions, and more information, visit or