MANILA, Philippines – The Guillermo Mendoza Memorial Scholarship Foundation Awards is all about popularity and box-office success. It has no pretensions towards being a champion of artistic merit, although year after year some awardees do invariably fail to recognize this fact.
Now on its 43rd year, the Guillermo Mendoza Awards studiously avoids controversy by favoring consensus over value judgments. And to make sure everything is above board, it releases the list of honorees well ahead of the awarding ceremonies. That is why showbiz luminaries are fond of the Guillermo Mendoza Awards. It is traditionally seen as an annual arbiter of the prevailing popular taste in the entertainment industry.
The ceremonies held Sunday night at the Carlos P. Romulo Auditorium at the RCBC Plaza in Makati was no different in this regard. The glam and glitter quotient was expectedly high, as the following pictures prove.