Radyo Singko celebrates first anniversary
Radyo Singko celebrates its first year today, November 8, confident of having broken new ground in Philippine media. The Philippines’ first AM-format station on FM radio, Radyo Singko 92.3 News FM’s launch last year heralded a dramatic shift in FM listening and news consumption.
Since its inception, more than 20 radio news, commentary and social interaction programs have been put up by Radyo Singko. The higher quality audio and more powerful signal of FM, combined with the informative content more traditionally expected on AM, have made Radyo Singko one of the most popular stations in Metro Manila today.
The station, which is integrated as the radio arm of the News5 family under TV5, has become particularly popular among drivers and users of public utility vehicles, grabbing market share from AM-band news and talk shows as well as the traditional music platforms on FM.
Beginning February this year, Radyo Singko expanded its reach beyond the Philippines itself; all its programs have since been streamed live over the Internet, via News5’s online news portal, InterAksyon.com.
Its popularity among commuters, drivers, households, and even overseas Filipino workers has been strengthened by the station’s content focusing on news and public service. It recently launched a “Todo Radyo Serbisyo” block, offering public service programs uninterrupted from 10 a.m. to 4 p.m., weekdays from Monday to Friday.
The public service block starts off with former Senator Richard “Dick” Gordon and Amelyn Veloso (Aksyon Solusyon), moves to Raffy Tulfo and Veloso’s Balitaang Tapat (simulcast over TV5 and Aksyon TV) and Relasyon with News5 head Luchi Cruz-Valdez and Atty. Mel Sta. Maria, before further charging the afternoon with Raffy Tulfo and Nina Taduran on Wanted sa Radyo, one of the most popular radio programs among Metro Manila drivers and commuters.
The public service block is framed by news and commentary programs anchored by Erwin Tulfo and Aida Sy, entertainment buzz stirred by Cristy Fermin and Richard Pinlac, inspirational and motivational discussions led by Chinkee Tan, and, down to the late evenings, music-infused wind-down discussions from Tsongki Benj, Lourd de Veyra, and News5 anchors headlined by Paolo Bediones, Cherri Mercado, and Martin Andanar.
The Love Idolz, Ariel and Maverick, and the young news talents of TV5 and Radyo Singko, give the year-old station one of the youngest and edgiest profiles and demographics in Philippine radio news.
But it’s not just in on-air (or online) content that Radyo Singko has innovated. Its “Taxi Squad” represents one of the biggest and fastest growing networks of volunteer taxi drivers in the country, magnifying Radyo Singko’s ability to not only crowd-source its news from among the volunteers, but also to deliver service and outreach as it very often is needed. Related to this, Radyo Singko in fact spun off a readiness campaign with its Alerto Sa Sakuna program, which aims to educate and empower citizens in disaster prevention and safety during times of calamity. In close coordination with InterAksyon.com – and in particular its Traffic Navigator (TNAV) project with the Metropolitan Manila Development Authority (MMDA) – Radyo Singko and its programs also are well positioned to deliver the freshest real-time traffic information on Metro Manila’s main arteries, 24 hours a day, seven days a week.
The innovation over its first year has been non-stop, and Radyo Singko’s head, Gladys Lucas, assures they have only just begun. Considering how far the station has come in just a year, Radyo Singko 92.3 News FM is sure to widen its audience and influence in the months ahead.