As part of its ongoing campaign for “intelligent viewership” or “para sa matalinong panonood ng pamilya ni Juan at Juana”, the Movie and Television Classification Board launched its New Film Ratings Infomercial, which places emphasis on its revised movie classification ratings already in effect since October.
During the occasion, MTRCB chairman Eugenio “Toto” Villareal and representatives of theater owners from Ayala Malls Cinemas, Cinema 2000, Lucky China Town Cinema, Greenhills Theater Mall, Newport Cinema, Robinsons Movieworld, Power Plant Cinema, Sta Lucia East Cinema, Gateway Cineplex and SM Cinemas along with the National Cinema Association of the Philippines signed a Memorandum of Understanding to formalize the support for public exhibition of the infomercial which would now be seen during trailer gaps in every cinema.
Produced and directed for the MTRCB by indie filmmaker and MTRCB board member Milo Sogueco, the three-minute infomercial aims to educate the public on the proper understanding and appreciation of the five different film classification ratings of the Board namely G (general patronage), PG (parental guidance), R-13 (restricted to audiences 13 years old and above), R-16 (restricted to audiences 16 years old and above), and R-18 (restricted to audiences 18 years old and above).
Starring Gladys Reyes as a “takilyera” or theater personnel manning the box office, Bobby Andrews as a security guard and other MTRCB board members, including Sogueco himself, in supporting and cameo roles, the three-minute infomercial features a family of five plus a yaya going to a multiplex together where they face the dilemma of choosing which movie to watch from the five selections with different ratings.
Written by Vic Acedillo, Jr. with a rollicking musical score by Radioactive Sago Project’s Francis De Veyra, the infomercial delivers its message in a light and humorous way. Eagle-eyed viewers will notice that at least three of the movies being shown are local indies.
There’s Alvin Yapan’s “Ang Sayaw ng Dalawang Kaliwang Paa”, which the 13-year-old son wants to watch but can’t because it’s rated R-18. The son also wants to watch Veronica Velasco’s “Last Supper No. 3”, which is more apt for his age as it is rated R-13.
And then, there’s Sogueco’s own “Sanglaan” which ultimately settles the dispute as the youngest daughter points out that it’s the only one that’s rated G. “Ito! Ito ang papanoorin natin! Para sa lahat, puwede sa lahat!” the little girl exclaimed.
In the end, a dapper-looking MTRCB chairman Villareal reminds viewers that it is everyone’s duty and responsibility to be always on guard as to what kind of films each family member should watch in accordance with age and their film ratings.