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‘Wowowillie’ premiere beats ‘It’s Showtime’, rules noontime slot in Visayas, Mindanao

Willie Revillame. (MJ Marfori/InterAksyon)

(UPDATED on January, 29, 2013, 11:07AM): This post has been edited to include the ratings figures for Luzon, Visayas, and Mindanao.)

Despite two incidents of power failure, the premiere telecast on Saturday of Willie Revillame’s new noontime show, “Wowowillie”, was a ratings smash for TV5.

According to Nielsen Media Research, Willie’s return to the noontime slot was watched by a bigger television audience than ABS-CBN’s “It’s Showtime”.

“Wowowillie” garnered a national urban television audience measurement of 27.9% and a 5.3% average minute rating, against 21.4% and 4.4% for “It’s Showtime”.

“Eat Bulaga” retained the top spot with a 38.8% audience share and an 8.3% average minute rating.

In total Luzon, “Wowowillie”‘ss 26.9% audience share scored a nine-point lead over “It’s Showtime”’s 17.7%. Moreover, in total Visayas, TV5’s first-ever daily noontime variety show toppled “Eat Bulaga”’s 20.8% audience share with a strong 29.1%.

Lastly, “Wowowillie” captured viewers’ hearts in total Mindanao where its 33.9% audience share reigned supreme over both “It’s Showtime”’s 28.5% and “Eat Bulaga”’s 16.2%.

Earlier, Willie had told media that “Wowowillie” — his third program for TV5 after the primetime shows “Willing Willie” and “Wil Time Bigtime” — was not out to compete with “Eat Bulaga” and “It’s Showtime”.

“Wowowillie” was also the number two trending topic on Saturday on Twitter. See screenshot below: