Cloud computing solutions to catalyze ‘future-proofing’ of SMEs — NetSuite

Reginald Singh, NetSuite vice president for Asia

In a recent press conference, software services giant NetSuite trumpeted its vision to arm SMEs with the power of cloud computing to better raise their level of viability and competitiveness amid the evolving landscape of the local and international economy.

The company likewise stressed its confidence on the potential of our local SMEs and implores them to utilize the power of cloud computing in their usual business transactions as they are far more flexible than their corporate counterparts in terms of adapting to new technologies and utilizing them immediately in their business processes.

Pushing for cloud adoption of SMEs

According to NetSuite Vice President for Asia Reginald Singh, the market has already been disrupted and all businesses must keep up with its fast–paced growth, “The buyer experience has changed, and business physics is being re-written. Everyone is a start-up now because technology has changed and leveled the playing field—the ASEAN will further change everything and businesses must start innovating across verticals,” he said.

He further assured businessmen that cloud computing is not just an accessory they can do without; that this will in fact protect their businesses grow and weather through the constant quakes in the market.

This call comes at the heels of the current state of cloud adoption of businesses. In a recent survey conducted by research and consultancy firm Frost and Sullivan, data shows that the adoption in big businesses in the formal sector was higher that what they’ve expected—20%. For this region, the Philippines is a relatively high adopter according to the data compiled.

This prompts the organization to encourage SMEs to start leveraging on the capabilities of the cloud. “Traditional companies are now using cloud computing to give themselves the agility and the flexibility to compete with a lot of these new entrants. Cloud, along with other technologies, is having a radical transformative impact to different industries,” according to Frost and Sullivan’s Senior Vice President for ICT Practice in the Asia Pacific, Andrew Milroy. He further noted the recent boom in the music industry due to the proliferation of music streaming applications through the utilization of cloud computing—a technology that is also currently launching the video streaming industry as well.

Best practices case studies

NetSuite’s cloud computing services posits a better solution to data backlogs and overall business competitiveness as proven by two of their satisfied and continually growing partners and beneficiaries—Motech Automotive and Hapinoy.

With a starting number of a mere seven stores in 1977, Motech has now grown into a massive automotive company sporting 28 franchises and 34 stores nationwide. They attribute their rapid growth throughout the years to the ease of doing business through NetSuite’s OneWorld service that allows them to streamline business processes across six company-owned stores in the country, achieving operational efficiency and cost savings—or simultaneously forwarding their business process to separate stores without having to move any of their data physically, all is done through the cloud.

Meanwhile Hapinoy, a non-profit program started in 2007 that caters to more than 4,000 micro entrepreneurs running small scale retail stores, stands as one of the many beneficiaries NetSuite supports for free helping them seamlessly communicate and work with their internal partners and donors. NetSuite helps them manage its financials and expense reporting while also helping them track donors by donating an entire suite of software to them. A process any interested grantee can apply for through their website,

Strengthened call

NetSuite Senior Vice President for Worldwide Support and GM for the Philippines James Dantow affirms that though NetSuite is known to play with the large-scale businesses, their efforts with non-profits like Hapinoy is evidence that they want to help sustain the micro-businesses as well.

“We’ve been in the Philippines for eight years and one of our best assets here is our continual work in the small businesses and non-profit organizations. The Philippine community is our back yard—we always take care of our back yard.”