Hybrid Cloud now a priority among PH businesses — survey

Herns Hermida, Microsoft Philippines cloud & enterprise business lead. InterAksyon.com

Business leaders in the Philippines are making firm steps towards transforming their approaches to complement their organization’s digital transformation requirements, according to a survey conducted by Microsoft in the Asia Pacific region.

Despite the burden of managing legacy IT infrastructure, the survey found that 38% of business leaders in the country are prioritizing hybrid cloud over public only or private only cloud solutions for their organizations in the near future.

These are some of the key findings in the Microsoft Asia Pacific survey of 1,200 IT department leaders , across 12 markets to understand how they are evolving their IT infrastructure strategies to meet the needs of a digital business.

Digital Transformation is now more than ever – an important business decision

The next few years will be critical to enterprise decision makers as they execute on plans for a transition to a modern cloud-based IT infrastructure needed to serve their digital business needs. According to IDC, 60% of top 1,000 Asia Pacific organizations will have a digital transformation at the center of their corporate strategy by the end of 2017.

Digital Now or Digital Mess

IT department leaders within these businesses are constantly struggling to balance legacy IT needs, budget demands and the need to modernize to meet the demands for a digital future.

The survey found that currently, 31% of respondents in the Philippines are already on the hybrid cloud journey which is expected to increase to 46% in the next 12 – 18 months. 45% are still only using private cloud and 15% are using purely public cloud solutions.

The study showed that respondents are not likely to increase their investments in private or public only cloud solutions, reinforcing the demand for a more integrated, hybrid approach.

In the Philippines, Hybrid Cloud is the best option

In a fast-growing consumer-demand driven economy like the Philippines, businesses need to have the latest digital tools to keep up with that demand or else get eaten up by competition. But what about the opportunity costs in additional investment and time required for digital transformation?

Adopting the hybrid cloud study is then the best option in looking to take advantage of modern cloud computing capabilities while continuing to manage their traditional assets.

Of the 46% of IT department leaders prioritizing the hybrid cloud, 8 out of 10 said they would prioritize an integrated hybrid cloud, with common management tools across both public and private cloud.


“Hybrid cloud is a natural progression for all enterprises in the Philippines, regardless of size and budgets, to digitally innovate their processes to make their businesses highly competitive,” Herns Hermida, Microsoft Philippines cloud & enterprise business lead said in a media conference in Makati City.

“The cloud holds rich new applications which will enable better management tools, intelligent applications and advanced analytics to not just reduce cost and increase efficiency but to also innovate and enable faster time to market. As such, it can’t be ignored but it needs to be managed,” Hermida added.

However, the study also showed that most IT department leaders in the Philippines have traditional views of the cloud. While 83% said they would be comfortable hosting all their business applications on the public cloud in the future, respondents are only using it for basic applications such as email (74%) and customer facing applications (43%). Only 22% of respondents are using the cloud for application development and operations.

“There are four areas where businesses need to step up to enable digital transformation,” Hermida said. “First, they need to get up to speed with the modern tools of managing increasing security and complexity. Second, gain control of your infrastructure with software management tools spanning across public, private, and multiple branded clouds. Third, move quickly to an integrated hybrid cloud which will allow them to benefit from the best of both worlds. And last, they need to drive more sophisticated workloads in the cloud to innovate, shorten time to market and maximize the potential which new digital technologies have to offer.”

A highly secured Hybrid Cloud

Enterprise decision makers need to start the planning of their organization’s digital transformation journey today, and it starts with a clear hybrid cloud strategy. By bringing a cloud model to the business, IT department leaders can add scalability and flexibility to their current model, without sacrificing control or security.

“The transition to a digital business can be a jarring one for most businesses due to legacy systems and processes. Business leaders need to have the urgency to kick start this digital journey, or risk being disrupted,” Hermida explained. “Microsoft is committed to helping Philippine businesses in their digital journey, regardless of size and budgets.”

Microsoft has uniquely built-in security to all its cloud and hybrid infrastructure services in an integrated way and at all levels– devices, applications & infrastructure. A firm milestone in Microsoft’s commitment to enabling digital transformation is the General Availability of Windows Server 2016 and System Center 2016 in the Philippines.

“Customers can get started now by trying out the System Center 2016 evaluation, Operations Management Suite as well as downloading the Windows Server 2016 Evaluation,” Microsoft Philippines executives said.

Elevating IT with Hybrid Cloud. Source: Microsoft Philippines