NetSuite optimistic on cloud growth in the region, forges new local partnerships

Reginald Singh, NetSuite vice president for Asia (left) and James Dantow, NetSuite Philippines general manager.

MANILA, Philippines — US-based cloud provider NetSuite Inc. is expecting no let-up in cloud adoption from different business verticals in Asia.

“Asia is really on a road of massive cloud adoption that is very exciting to see,” Reginald Singh, NetSuite vice president for Asia, said in a press briefing in Makati.

Citing a Frost and Sullivan report forecasting 38 percent average cloud growth in the region, Singh said the expansion is coming from numerous business fronts such as manufacturing, logistics, financials, and even SMEs.

“The market in Asia is much more dynamic than it has ever been,” Singh said. “As we look at the cloud and ERP (enterprise resource planning) adoption in Asia, I’ve seen growth across the board.”

Singh added that solutions offered through the cloud are helping companies become more agile during a time when labor and manufacturing costs are steadily growing, and customers are becoming more demanding and discerning.

“Labor and manufacturing costs are going up so innovation needs to go up to build brands. There is much more focus now on research and development,” Singh said. “With the whole immediacy of communication now with social media, businesses need to innovate and have the agility to adapt to the customers’ changing requirements in a very fast changing business environment.”

Expanding local presence

In the same event, NetSuite also announced a host of new partnership agreements in line with the company’s continued local expansion.

NetSuite inked a deal with Kaisa Consulting and Questronix Corp as value added-resellers, leveraging NetSuite’s solutions to enhance their range of cloud-based products. The company also announced that Far Eastern University and Big Chill Inc. has signed up for NetSuite OneWorld, the company’s ERP solution.

“We are growing our operations significantly,” said James Dantow, NetSuite Philippines general manager. “We are growing and hiring and we want to continue building our footprint here in the Philippines. We are hiring a lot of people. We are looking at people with experience in ERP, programming, and services.”

Dantow added that with the growth of IT services in the country, Filipinos today need not go abroad anymore to look for high-paying jobs.

“People with IT skills don’t need to move to Singapore anymore. They could stay home, have an excellent salary, and stay with their family,” Dantow added.