PLDT sweetens SME DSL offer with Samsung gadgets

PLDT and Samsung executives ink a deal that would bundle Samsung's electronics products with PLDT's new DSL plans tailored for Filipino SMEs. InterAksyon.com

MANILA, Philippines — To aid small and medium businesses in growing their enterprises, two powerhouse technology firms — the Philippine Long Distance and Telephone Co. (PLDT) and Samsung Philippines — recently forged a deal that will bundle electronic gadgets with connectivity access and other solutions specifically meant for small and medium enterprises.

Under the new PLDT myDSL Biz plans set to be launched at the end of the month, SMEs will not only get fast access to the Internet and allow their customers to surf the Web in their respective establishments, they will also get to own gadgets by technology giant Samsung as well.

The gadgets that will be bundled with new PLDT DSL plans include netbooks, notebooks, WiFi printers, tablets, and even a Smart WiFi TV. All of the gadgets will be available free of charge when businesses subscribe to a PLDT myDSL Biz plan of their choice.

Eric Alberto, PLDT EVP and head of Enterprise, International and Carrier Business, said the company is targeting the bundles to SME’s because they have the biggest need to grow and that they can benefit the most from these ICT tools.

“SMEs define the well-being of the Philippine economy, because they are comprised of 99 percent of the firms registered with the SEC and employ 70 percent of the domestic labor force,” Alberto explained. “Their long-term strategic survival depends upon ICT, which they can capitalize on to ensure speed and business agility.”

The recent investment-grade rating upgrades, handed to the Philippines by credit rating agencies Standard & Poor’s and Fitch, are an indication that there are now more opportunities for SMEs to grow, and to even take their businesses global, Alberto added.

According to Amil Azurin, marketing head of PLDT SME Nation, Samsung was tapped for the partnership given its strong leadership in the consumer electronics space, and its growing appreciation of the SME market, which perfectly aligns with the goals of the business unit.

With the new PLDT myDSL Biz plans, every new subscription will come with a bundled Samsung gadget — from a humble netbook at Plan 4000 to as grand as a Samsung Smart TV at Plan 25000.

“We are leaders in our respective industries, and Samsung today has a keen appreciation of the SME market, so this is aligned with our strategies,” Azurin said.

PLDT is currently the leader in providing Internet access to business and their customers across the Philippines, but recent figures supplied by Azurin — where only about 90,000 of over 800,000 SMEs have been tapped by the unit — suggest that there remains a huge opportunity left untapped by PLDT.

InterAksyon.com is the online news portal of TV5, which is part of the PLDT group.

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