Who cares about Big Data?

AFP file photo

Any organization or business strategic enough to know what the future holds for them — if gargantuan amounts of data are carefully and intelligently collected, analysed, optimized and utilized for its benefit and applied to whatever process or operation it is undertaking.

You can just imagine how enterprises lose out in the zettabyte flood, bungling sizeable opportunities from millions upon millions upon millions of billions of bytes existing in the digital universe today. These include missing out on developing massive solutions that would help not only a business’ bottom line but improving the lives of ordinary people as well.

Nothing is as dire as the Philippines where such vast amounts of data are rendered useless due to mismanagement, and worse, ignorance of its potential to improve profit margins, goods and services, and the opportunity to enhance public governance.

Who wouldn’t take Big Data seriously if it can reduce product development time in manufacturing firms by 20-50 percent, or allows cost-efficient management of extended enterprises and global supply chains, according to a McKinsey and Co. report published in 2011.

The same report revealed how companies can obtain data from a never-before-seen perspective to realize incredible benefits for both the company and its customers. Big Data applications, in this regard, can allow companies to view how their products affect customers to the point of how they affect such purchasing factors as grocery budgets. This can provide immense insight on product design, development and deployment.

If such Big Data applications are available to government entities, imagine how they can improve public service—from law enforcement to mass transport systems. That is, if used wisely and ethically, unlike some governments that use it to invade the privacy of its citizens. Easing traffic congestion, enhancing infrastructure, and even crop research and development for the benefit of farmers are only but a few advantages Big Data can give.

This is the area wherein Dell Philippines, among other big IT solution providers, is seeking to capitalize.

The global IT giant has ramped up efforts on the Big Data space as its area of growth in the Philippines, being the biggest enterprise trend in the country due to its incredible potential for productivity and growth.

While remaining mum on these prospects, Dell Philippines country manager Christopher Papa said the company is excited about how the company solutions are being charted for integration in several Big Data initiatives in leading Philippine companies.

“Big Data is where we are going in the Philippines,” Papa tells Tech Buzz in a small group interview recently. “While I can’t name specific initiatives or prospects, I can say that more and more local companies are looking at this direction with Dell in mind.”

From its PowerEdge servers, which offer incredible processor and onboard storage performance that can handle large in-memory and virtualized database transactions through its 6TB memory and fast, low-latency Express Flash Solid State Disks, to Active Fabric switches that intelligently manages network resources through Software-Defined Networking, achieving reliable network access at the fastest speeds. As such, their vision for Future-Ready IT solutions, which sees powerful yet practical IT solutions dominating enterprise data centers, effectively boosts the prospects of efficient Big Data installations in the country.