For two seasons, the B-MEG Llamados brand has been associated with top players James Yap, Marc Pingris, and Peter June Simon.
But beginning the 38th season of the PBA, the Purefoods franchise will be known as the San Mig Coffee Mixers.
Team executive Rene Pardo confirmed the news to InterAKTV.
Like B-MEG, San Mig Coffee is one of the brands under San Miguel Purefoods Company, Inc. which owns the PBA franchise.
The franchise joined the PBA as the Purefoods Hotdogs, and used the squad as a vehicle for promoting different brands, such as hotdogs, noodles, corned beef, and ice cream. The team switched to the name B-MEG midway through the 2009-10 season.