Basketball

Ginebra-San Mig Coffee Manila Clasico Game Seven on TV5 clobbers ABS, GMA in ratings

Sports5/Pranz Kaeno Billones

Sports5/Pranz Kaeno Billones

The broadcast of Game Seven of the PLDT Home DSL Philippine Cup semifinals between Barangay Ginebra San Miguel and the San Mig Super Coffee Mixers on TV5 was the most-watched primetime program in Mega Manila on Wednesday night, setting a new record for the PBA.

According to overnight data from Nielsen Media research, the game posted chart-topping numbers with 10.1 average minute rating (AMR) and 32.8 percent audience share in MEGATAM.

The game also garnered 9.3 AMR and 31 percent audience share in National Urban TV Audience Measurement (NUTAM) data.

At its peak, the game was watched by almost 5.4 million viewers. That translated into a 12.4 AMR and 48.4 percent audience share — almost half of people watching television nationwide were tuned in to the game on TV5. At that moment, the combined viewership of ABS-CBN and GMA-7 amounted to around three million viewers — less than those who were watching Game Seven on TV5.

Combined with the simulcast of the game over AksyonTV, the game’s peak generated 14.3 AMR and 56 percent audience share.

The game, which saw San Mig Coffee superstar James Yap explode for 30 points to lead his team to victory, also broke marks at the box-office, drawing 24,883 fans to the SMART-Araneta Coliseum — a new Philippine basketball attendance record.

“The series was tightly-fought between the two popular ballclubs. I’m amazed at how the fans love both teams and I’m also very happy with the outstanding viewership ratings the PBA semifinals brought to TV5,” said TV5 president and chief executive officer Noel Lorenzana.

Despite the dramatic victory, the Mixers have barely a moment to catch their breath as they take on the Rain or Shine Elasto Painters in a best-of-seven finals series beginning on Friday, 8 p.m. live over TV5.

The PLDT Home DSL PBA Philippine Cup is a presented by Sports5, the sports production group of TV5.

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