NEW YORK — Revealing a new black-and-white color scheme and logo brand designed by rapper and team part-owner Jay-Z, the NBA’s New Jersey Nets changed their identity to the Brooklyn Nets on Monday.
Four days after the end of their final season based in New Jersey, the Nets adopted the NBA’s only black and white color scheme and new logos with the letter B prominent to reflect their new home in the New York City neighborhood.
Russian businessman Mikhail Prokhorov is the majority owner of the Nets, with Bruce Ratner — who developed the site for the team’s new home arena complex — owning a minority stake along with Brooklyn native Jay-Z.
The new brand logo features a shield with the word Nets above a basketball with the letter “B” on it and the word Brooklyn below the shield. A secondary logo has the B-basketball logo encircled by Brooklyn above and New York below.