“Zalora E-zine is shopping made easy,” Fiona Lucas Araneta, editor in chief of newly launched E-zine announces.
The newest e-zine to hit cyber world provides a portal of ideas with fashion editorials and features for Zalora’s loyal consumers and daily unique visitors,
Each time you browse an online site—or even the racks at the malls—for new products, the first pretty thing that catches your eye would of course make you wonder if it would fit and then if it would go best with anything you own.
“When you go into a catalogue, you are overwhelmed, there are so many choices, sometimes you do not know how it would look when it is paired,” starts Fiona.
This e-zine offers online shoppers a new perspective in browsing through the products. It’s not just a heavy display of shoes or bags in different angles, colours and sizes. It shows real people wearing the trends—with accessories and sometimes doing activities.
“Let’s say you go into a catalogue and it is all shirts. You just see shirts! When you go into the Zalora E-zine, you are already seeing a fashion editorial, something put together, so it gives you an idea of how you can use the products,” she states.
What more each item that is featured in the e-zine could be bought. “Everything from the cover to the end, everything you see you can hover over. Something will pop up, and will tell you the brand, you can click on it and it redirects you to the product page,” she says. “Basically, everything you see, you can buy. Instead of just looking, you can click on it, you can buy it and it goes straight to your shopping cart.”
Fiona underscores the plus points of shopping with Zalora, “the price points are good. There are really affordable items, and the good thing is it can get delivered to you and it’s packaged. We have stuff for babies, moms, and pregnant women. There’s a whole selection and includes a sale section.”
The e-zine editor in chief was quick to add, “it’s exciting because unlike most stores, Zalora accepts returns. You can have things exchanged without even having to leave your home. Think about it, especially during Christmas, when you have to brave the mall. It’s so easy to have everything delivered to you. Plus, we have really nice packaging, so all you have to do is add a ribbon.”
Like most magazines whether online or in print, this e-zine has articles and tips, depending on the season and the theme. This July, they released the sports issue (for the first half) and the model special (for the 2nd half). There is even an archive of past issues where readers and shoppers can freely browse.
“It’s not heavy on features and interviews, but we also have small features on different things also,” Fiona tells us. “For our sports issue, we have things like boxing wrap, sports gear, and the pieces are already edited for you so that you can see na, ‘oh, this piece is bagay pala with this, I can wear it pala with that.’
The e-zine also has different sections like Style Star that recreates celebrity looks with items from Zalora; Ask Z, which is a style and fashion advice column; What’s Hot in Zalora, which features brands found in in the site, and many more.
“We also have a column called ZMan where we featured top five trends in working out such as CrossFit and Bikram Yoga . We had our columnist go around and try those,” Fiona excitedly shares what can be found in the sports issue. “We have another section called Trending Now, it features items that you need when you work out—headset, towels and things like that.”
“We also have a section called designer profile, where we feature a designer of a brand, even if it is a designer of a men’s tie or an indie designer, basically anyone who is with Zalora. We have a short Q & A. Even in that page, you can still click on that and it gets redirected to their product page.
“It’s the first online shopping magazine at this time,” Fiona proudly says. The E-zine started in May and comes out twice a month. “You just have to visit the website ezine.zalora.com.ph, or the Zalora site, there’s a tab there. Just go in there and pick anything you want.”
“It’s so easy. Once you get in there, it’s gonna be hard to get out,” Fiona finishes.