Bayo Clothing, which figured in a controversy last week for its ads featuring Filipinas of mixed heritage, has revealed the rest of its three-phase ad campaign to further explain the context of its campaign. The company has apologized for the misunderstanding that the campaign has stirred after the ads have been criticized especially by social media users as “racist” and “demeaning to Filipino women.” Bayo has brought down some billboards in Metro Manila that carried the ads.
An e-mail sent to InterAksyon.com early this evening by Bayo Vice President Lyn Agustin reads, “We appreciate your feedback about our most recent ads. With the different variations and suggestions made by the public, we have decided to reveal the rest of the campaign, as a way of shedding more light on the issue.
“It was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix.
“Unfortunately, the message got lost along the way. Despite this, we at BAYO, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino.”