Fashion

Fashion Exchange International aims to sell Filipino fashion labels, attract foreign buyers

The team of Fashion Exchange International: events director Robby Carmona, PR and marketing expert Carmina Sanchez-Jacob, businesswoman Valerie Lim, and AsiaPacific MNC corporate veteran Henry Chan. Photo courtesy of FEI.

The team of Fashion Exchange International: events director Robby Carmona, PR and marketing whiz Carmina Sanchez-Jacob, businesswoman Valerie Lim, and AsiaPacific MNC corporate expert Henry Chan. Photo courtesy of FEI.

The four partners behind Fashion Exchange international (FEI) aim to bringing Filipino fashion to the global market. The FEI partners—marketing whiz Carmina Sanchez-Jacob, top fashion events director Robby Carmona, businesswoman Valerie Lim, and Asia-Pacific  MNC corporate veteran Henry Chan saw the timeliness and opportunities of local ready-to-wear fashion labels for distribution overseas.

On July 7, FEI kicks off its mission with a presentation of the works of top Filipino designers at the Marriott Grand Ballroom. The event aims to draw further awareness of the local industry to international buyers. FEI has also partnered with Samsung Electronics—in particular, its Gear 360, Gear VR, Galaxy S7 and Galaxy Tablets— to enable the audience to share their experience and insights of the event.

Models present clothes by designer Fashion Libiran at the press preview of Fashion Exchange International's event slated at the Marriott Grand Ballroom on July , 2016. Photo courtesy of FEI.

Models present clothes by designer Fashion Libiran at the press preview of Fashion Exchange International’s event slated at the Marriott Grand Ballroom on July 7, 2016. Photo courtesy of FEI.

Besides fashion presentations by Ivarluski Aseron, Rajo Laurel, Francis Libiran, and Dennis Lustico, the FEI showroom will also present the diffusion line, TXID, by Indonesian couture designer, Tex Saverio.

Tex Saverio Jakarta CEO Warren Liu, fashion designers Denis Lustico, Rajo Laurel, Victor Harry (for Francis Libiran) and Ivarluski Aseron will be presenting their creations at the Fashion Exchange International event at the Marriott Hotel Ballroom on July 7, 2016. Photo courtesy of FEI.

Tex Saverio Jakarta CEO Warren Liu, fashion designers Denis Lustico, Rajo Laurel, Victor Harry (for Francis Libiran) and Ivarluski Aseron will be presenting their creations at the Fashion Exchange International event at the Marriott Hotel Ballroom on July 7, 2016. Photo courtesy of FEI.

Other home-grown talents who will be part of the FEI portfolio are Aranaz, Ann Ong, Jail Jeans, Jeffrey Rogador, John Herrera, Ken Samudio, Maco Custodio, Proudrace and Rosenthal Tee. All the designers will have their previous and current collections on display.

Models present a dress by designer Dennis Lustico at the press preview of Fashion Exchange International's event slated at the Marriott Grand Ballroom on July , 2016. Photo courtesy of FEI.

Models present a dress by designer Dennis Lustico at the press preview of Fashion Exchange International’s event slated at the Marriott Grand Ballroom on July 7, 2016. Photo courtesy of FEI.

Models present clothes by Indonesian fashion designer Tex Saverio at the press preview of Fashion Exchange International slated at the Marriott Grand Ballroom on July 7, 2016. Photo courtesy of FEI.

Models present clothes by Indonesian fashion designer Tex Saverio at the press preview of Fashion Exchange International slated at the Marriott Grand Ballroom on July 7, 2016. Photo courtesy of FEI.

Models present clothes by various fashion designers during the press preview of Fashion Exchange International's event slated at the Marriott Grand Ballroom on July 7, 2016. Photo courtesy of FEI.

Models present clothes by various fashion designers during the press preview of Fashion Exchange International’s event slated at the Marriott Grand Ballroom on July 7, 2016. Photo courtesy of FEI.

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