A love story etched in a bag is the inspiration of Lancel’s 2012-2013 Fall/Winter Collection—The Daligramme Collection, which is now available at the Lancel Philippines botique store in Edsa Shangrila Mall, Level II.
Inspired by the intense romantic tale of artist Salvador Dali and his muse Gala hence, the designers of the luxury bag label turned it into beautiful luxurious pieces
The story dates back to 1970 where the late artist Salvador Dali collaborated with Angèle Lancel and desired to create just one design, one that is dedicated to his wife Gala. He made a coded Alphabet of Love as each code means a certain expression of affection. The acronym S & G would stand for Salvador and Gala. The artist assigned the letter “S” to signify his secret pledge of love while “G” signified the mythological, almost divine woman. “My victory, My woman,” he declared.
The darling of the current collection are the Dalidol Limited bags with only 800 pieces available worldwide. Encrypted in the bags are Salvador Dali’s Alphabet of love, with the bicycle chains on both ends signifying the cycle of love between man and woman.
A Lancel L’Ange’le depicts luxurious functionality—unique to this piece are the movable gold sticks on the side that stands the bag with the mirror right in the center, ready for a woman to put on her make up anywhere, anytime. Giving significance to their heritage, this piece has its history written in French. The bag also comes with a pouch.
“A Lancel bag is for an independent woman with very Parisian attitude, very strong, very beautiful, charismatic and powerful. She is very much like the brand’s founder Angèle Lancel—a powerful businesswoman, very much sure of herself, spirit-minded and free,” defines Xavier Le Borgne, Lancel’s Asia Retail Head.
For this woman, Lancel creates Luxurious functional bags, one that will accommodate a modern woman’s needs, where to put her make-up, ipad, and iphone, to name a few.
Besides the Dalidol Limited in lamb leather are Lancel’s La Galante plain black calf leather, perfect for cocktail parties; French Flair Python Style in Saffron and White made from calf leater; L’Adjani in red cow hide in croc pattern; L’Ange’le orange in Vegetal Leather; La Charmeuse, Azure in cow hide croc pattern; and the L’Angèle Vegetal leather in Bourbon.
What keeps Lancel apart is how the collections speaks of heritage and beautiful stories behind every line such as their Bridget Bardot line. Apart from the fine craftsmanship, the bags carry a graceful and classic beauty. Thankfully, there’s a sense of quiet natural beauty that turns heads without even having to call attention to it. Just like a woman in a simple black dress, it’s easy to admire her.
To keep the heritage, Lancel keeps seventy percent of their designs carried over from generation to generation. pieces have been carried over for generations.
The preservation of Lancel’s heritage is always a primary objective in mind shares Xavier Le Brogne, head of Lancel Asia Retail: “We have two markets, the fashion brands and the heritage brands”
Mixing a variety of colors in their bags is also a trademark that Le Brogne believes excites the Asian woman in particular.