Now that itâ€™s mid-summer and the kids are officially away from school, some are probably in summer camps or sent to their grandparents for a vacation, others are attending life-enhancing workshops such as sports clinics or swimming lessons, while others are staying at home with nothing to do.
For those perfectly enjoying their â€śidle time,â€ť malling and the subsequent movie watchingâ€”a favorite pursuit among Filipino families living in the cityâ€”just leveled up as SM Cinema this week launches the e-PLUS Card, a reloadable card that literally stands for Entertainment, Privileges, Lifestyle, Upgrades and Surprises. Well, it also means no more lining up at the cinema ticket boothâ€”just proceed to the cinema of your choice and insert your card into the turnstile at the entrance.
Sahara Jean Garnica, Senior Marketing Manager of SM Cinema, shares that â€śFor Filipinos, watching movies is a way of life. So we thought, why not use technology to improve on that movie watching experience? As our moviegoers will see, they can now get more convenient access, more rewards and perks loaded up in their card, and they also get constant promo updates via e-mail or SMS.â€ť
For Php300 for an e-Plus starter kit, moviegoers can load credits and even upgrade it to a loyalty card for free. By upgrading, cardholders can earn reward points for every use at any SM Cinema and Snacktime branch. Rewards can be redeemed at e-PLUS booths available in all SM Cinema nationwide. They also get special promos such as 50% discount on select movies or seasonal promos from partner merchants.
To get the card, just fill out the application form available at any SM Cinema booth or from the website: www.smcinema.com. Submit the form at any theater booth to get your starter kit, which includes a premium item, an automatic pass to a movie plus a large bag of popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-Plus card and a welcome SMS. By validating oneâ€™s mobile phone number, the cardholder gets a complimentary movie ticket for another movie of oneâ€™s choice on the next visit.
The e-Plus cards are available starting this week in all 233 SM Cinemas in 41 SM Malls. Garnica advises cardholders to constantly watch for more events and must-avail-of promos. â€śOur priority is to create a world-class cinema experience for Filipino families.â€ť