What would make Asia’s Best Female Chef for 2016, Margarita Fores, create new dishes inspired from her latest travel? A trip to Hong Kong exploring its latest gourmet finds as well as time-honored culinary offerings would make her do that.
In the latest global marketing campaign of the Hong Kong Tourism Board (HKTB) titled ‘Best of All, It’s in Hong Kong,” the rich diversity and quality of experience the city has to offer to visitors around the world is showcased.
Four videos starring Hong Kong celebrities and the city’s many offerings—including gourmet dining, fashion and entertainment, family adventures by land, sea and sky, and the Great Outdoors—are presented by these famous locals.
Actor Michael Wong, for instance, takes his niece and nephew around the city for some family adventure time. Fashion designer Anais Mak shows the stylish side of the city. Actor Sean Lau introduces viewers to the other side of bustling Hong Kong: its quaint neighboring communities and natural landscapes.
Chef Umberto Bombana, chef-owner of the three-Michelin star Italian restaurant 8½ Otto e Mezzo Bombana, gives a tour of the city’s markets, various eateries, and gourmet finds in his “Tasting Hong Kong” video for HKTB.
Becky Ip, HKTB Deputy Executive Director, shares in a statement, “We want Filipino visitors to see, feel and have a taste of the best Hong Kong can offer through the eyes of locals via this campaign. From the videos, Filipinos can discover the breathtaking intensity, surprising contrasts, rewarding variety and captivating style, within Hong Kong. This new brand campaign will take Hong Kong to new heights as a destination by connecting and inspiring Filipinos, especially young people and families, to travel to Hong Kong and experience the best and most authentic Hong Kong moments.”
Chef Margarita was tapped by HKTB to be part of the filming of the gourmet dining video with Chef Bombana along with other culinary personalities from the region.
At the Philippine launch of HKTB’s new global marketing campaign in January, Chef Margarita shared her love for Hong Kong and how this culinary destination has inspired her. She also presented a special menu that fuses Filipino and Hong Kong flavors.
Among the dishes Chef Margarita prepared at the HKTB launch held at a hotel in Bonifacio Global City were a Crab Trio Sformato with Chinese Black Vinegar and Negros Muscovado Glaze for the first course; This was followed by Handmade egg taglierini, Asian “Bolognese” for the second course.
For the third and fourth main courses, there were Spotted Philippine Garoupa “in Cartoccio” inspired by Hong Kong’s claypot rice and Spice US Angus Short Rib “Adobo.”
And for the sweet ending, Chef Margarita served Salted egg panna cotta and Red Bean ensaymada.
“I am honored to be able to marry two of my favorite things, Hong Kong and my passion for cooking, and contribute to Hong Kong’s latest brand campaign,” says Chef Margarita in an HKTB handout.
“I hope that through my specially-created dishes, fellow Filipinos will be able to savor the best tastes and experiences Hong Kong has to offer, and discover Hong Kong to create their own unique authentic experience.”
The chef adds, “For Filipinos, food means celebrations, togetherness and hospitality. It is no surprise why we keep flying to Hong Kong, to enjoy an exciting variety of food options. Personally, I love exploring traditional dishes that reflect the heritage and cultures of Hong Kong.”
Besides being one of the chef’s favorite culinary destinations, she also shares that Hong Kong is also a worth a visit for its stylish fashion scene and as a place to bond with family. In her case,
Chef Margarita adds that she used to bond with her son by visiting Hong Kong Disneyland and Ocean Park. Chef Margarita is also amazed by the less known side of the city: its natural landscapes. Hong Kong has green mountains, beaches and outlying islands to explore and enjoy the natural breathtaking scenery; suitable for Chef Margarita’s healthy lifestyle.
Here’s the HKTB video featuring Chef Bombana with Chef Margarita:
Top destination among Filipinos
According to HKTB, the Philippines remains an important source market with more than 700,000 Filipinos visiting Hong Kong each year. In 2016, visitor arrivals from the Philippines recorded a double-digit growth and HKTB is confident that this growth momentum will continue.
The HKTB release adds that the city remains top-of-mind among Filipino travelers especially for “celebrating occasions, enjoying theme parks and attractions, shopping and café hopping; as well as exploring the outlying islands and embarking on hikes to appreciate the natural scenic beauty.”
For more information, log on to discoverHongKong.com/best.