As the weather gets sunnier, Century Tuna kicks off its early campaign for summer with yet another ad campaign pairing a celebrity’s desirable fit body with one of the brand’s canned tuna product.
At Thursday’s media luncheon, the brand introduced TV host and actor Luis “Lucky” Manzano as its brand ambassador for its bigger-sized Chili Corned Tuna variant.
In his “Mas-Pinalaki, Mas-Pina-Hot” TV ad, the bubbly Manzano, showed why he was perfect for the brand that has tapped stars like Ann Curtis, Derek Ramsay, Piolo Pascual, John Lloyd Cruz, and James Reid as the ultimate role models for healthy eating and sexiness.
Shirtless with screaming girls behind him, the TV ad flaunts Manzano’s fit body and rock-hard midsection. At 36-years-old, Manzano is still playing his A-game as he continues to engage in mixed martial arts training (MMA), swimming, and running as part of his intense fitness routine. This truly certifies him as Century Tuna’s newest hottie.
According to Greg Banzon, Century Pacific Food Inc. VP and General Manager, “Consumers of Century Corned Tuna put a premium on value for money and that’s why we’ve introduced this new variant that’s bigger and allows for more servings or sharing per can with a hotter flavor that’s loved by many.
“To introduce this new variant, we’re excited to welcome Luis Manzano as the newest member of the Century Tuna family. His versatility, lively and fun personality makes him an obvious choice for the brand.”
Positioning itself as a healthy, lean, but flavorful convenience food product perfect for fitness-conscious consumers, Century Tuna has also gained recognition for its Super Body competition held every two years.
Bigger and hotter
At the media launch, Century Tuna senior product manager Noel Lazaro explained that they decided to make their chili corned tuna bigger—with 25 more grams but at the same suggested retail price of around Php38.25—after studying how Filipinos enjoy sharing their meals with friends or family.
Hotter, Lazaro adds, because the variant’s taste has been improved and made spicier. He shared that Filipinos are now more adventurous about trying out new flavors and eating spicier dishes. “We have also taken into consideration the chili trend that we’re seeing in other products as well.”
Among those he cited were Mang Tomas’ hot and spicy lechon sauce and Lucky Me’s Instant Pancit Canton Extra Hot Chili Flavor. Both are local food brands.
Here’s the hot TVC created by PC&V Communications and directed by Sid Maderazo.