TODAY'S HEADLINES

BR-V | Honda’s affordable SUV Text and photos by Dino Ray V. Directo III · Monday, February 20, 2017 | 4:41 pm

WATCH | First self-driving bus line opens in Paris Reuters video, InterAksyon.com · Wednesday, January 25, 2017 | 4:26 pm

Auto group urges Senate to avoid open-ended emergency powers for Duterte Ernie Reyes, InterAksyon.com · Thursday, August 25, 2016 | 7:18 pm

TLC FOR YOUR OFF-ROADER | Give ‘em Black Rhino wheels InterAksyon.com · Monday, November 21, 2016 | 8:00 am

BMW launches first augmented reality dealerships

AFP file photo

AFP file photo

FRANKFURT AM MAIN, Germany — BMW customers will be able to view the luxury carmaker’s hybrid and electric BMWi cars with augmented reality technology in a world first for car dealerships from Thursday, the manufacturer said.

Using a smartphone, potential buyers can view and interact with a virtual car as if it were standing in front of them.

“In situations where the desired product isn’t available on the spot, this visualization is the next best thing,” said BMW executive Andrea Castronovo.

The phones equipped with US giant Google’s Tango technology produce a life-size 3D image of the vehicle overlaid on the environment visible through the camera.

Users can open doors, activate lights, or change the interior and exterior color scheme at the touch of a button.

The pilot project will launch in selected dealerships across 11 of the biggest markets for the BMWi range, including Britain, China, Germany, Italy, Japan, and the US.

Once the test phase is over, BMW plans to make the application available via Google’s Play app store — letting smartphone users conjure up a car wherever they are.

The BMW announcement comes as the giant annual Consumer Electronics Show (CES), a showcase for car technology in recent years, opens in Las Vegas on Thursday.

InterAksyon.com
advertisement