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More car care innovations from Prestone on its 90th year anniversary


Prestone fluid products

Prestone fluid products

Now on its 90th year, Prestone has remained a trusted brand for proven care solutions for automobiles.

Since its founding in 1927, Prestone has protected motorists and vehicles with cutting-edge products from its iconic yellow jug antifreeze/coolant to its innovative stop-leak line, the Prestone brand continues to break new ground with revolutionary formulas that are laps ahead of the competition.

Boosted by its long-term partnerships with Ford, General Motors, and Fiat-Chrysler as a result of its well-received anti-freeze solutions, Prestone’s reputation extended to the rest of the world.

Here in the Philippines, the brand continues to cement its presence as it solidified partnerships with local fleet customers Mitsubishi Motors Philippines, Victory Liner, and Toyota Forklifts Philippines. The brand has also inked another remarkable venture with Rapide, the largest auto repair network in the Philippines, marking Prestone as the brand of choice.

For most motorists, however, Prestone is synonymous with safe driving thanks in large part to its high-quality brake fluids.

Prestone Brake Fluid is a scientifically compounded and chemically balanced formula designed to provide safe, dependable performance in the hydraulic brake system of vehicles for long periods of time and under a wide range of operating conditions.

Prestone Brake Fluid has an edge over other brands in the market because it has passed and exceeded the DOT 3 specification on ERBP (Equilibrium Reflux Boiling Point). Since Prestone has a high boiling point, it means that it does not easily boil even under extreme temperatures.

As part of its 90th anniversary celebration, Prestone recently held an event at the Mall of Asia highlighted by a Vintage Car Show that was graced by GMA Kapuso stars and featured some of the vintage vehicles that benefitted from Prestone’s products.

The grand event is just the kick-off point for more Prestone activities for the rest of the year. Prestone brand manager Monique Gonzales said that in line with their anniversary celebration, Prestone will be participating in more car shows.

“Our consumers can expect a lot of activities with us and they will learn more about our existing products. At the same time, we will also introduce new products and we will also kick off our first-ever scholarship program for Prestone, the Anak ng Mekaniko scholarship program for nine select college students nationwide,” Gonzales added.

The Prestone brand manager added that 2017 will be an exciting year not just for Prestone but also for its consumers.
“We have innovations lined up that they can watch out for, in our dedication to provide new solutions for worry-free vehicle performance,” she concluded.