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NISSAN ALMERA | On collision course with Toyota Vios, Honda City

The all-new Nissan Almera

MANILA, Philippines — Aimed to compete with entry-level models such as the popular Toyota Vios and Honda City, Nissan Motor Philippines Incorporated (NMPI) has finally rolled out the new Nissan Almera on Philippine roads.

The all-new Almera sedans are assembled locally, specifically at the Nissan Technopark in Sta. Rosa Laguna, NMPI President and Chief executive Allen Chen said during the launch on Tuesday, January 16, at the Makati Shangri-la hotel, where Taipei Economic and Cultural Office (TECO) Ambassador Raymond Wang and Nissan Motor Asia Pacific Vice President for Business Management Shinichi Koyama were present at the event as special guests.

“The new Nissan Almera is assembled locally, but one which benefits from the engineering and design expertise developed by Nissan globally,” Chen said. “(And) perfectly in tune with the needs and expectations of the Filipino consumers.”

To date, NMPI’s roster include the X-Trail, Grand Livina and Sentra.

Further, the new Almera has been successfully sold worldwide with sales reaching more than 500,000 units sold, making it as the brand’s global best-selling sedan. The new Almera has also been launched in Thailand, United States, China, India, Singapore and recently, in Malaysia.

Chen said the target market for the new Almera are the first-time buyers or those looking for more from a compact car.

“For them, the new Almera is a symbol of success and it needs to be able to show pride to their family, friends and colleagues,” Chen said.

Although practical and affordable, Chen said that the Almera is still equipped with enough features “to satisfy the discriminating tastes of customers in the competitive b-segment.”

The Almera — coined from the Spanish word Almendra, meaning a large diamond — was first released in 1995 and has been through five design generation.

The four-door version is the biggest in its class measuring at 4,425 mm long, 1,695 wide and 1,505 tall. It also has a long wheelbase (2,600 millimeters), giving it a spacious cabin complemented by a roomy luggage compartment that could accomodate around 490 liters.

Moreover, the sedan is powered by an Inline 4-cylinder DOHC 16-valve Vtec engine, which is available in all variants, delivering 99ps at 6,000 rpm of maximum power, and with a maximum torque of 134 Nm at 4000 rpm.

Available colors for the Almera are titanium grey, brilliant silver, alpine white, and bluish black.

The new Almera comes in three variants: 1.5L base manual selling at P710,00; while the base automatic and the mid automatic are priced at P760,000 and P830,000 respectively.