An Isuzu Altera SUV on display at the 4th Philippine International Motor Show inside the World Trade Center in Pasay City. InterAksyon.com
MANILA, Philippines — Isuzu Philippines Corp. is optimistic that its top-selling truck lineup as well as other new models will drive up sales by about a third this year.
Arthur Balmadrid, Isuzu Philippines senior vice president for sales, told InterAksyon.com that the company expects to sell 13,000 vehicles by yearend.
Last year’s sales of 9,820 units were slightly lower than in 2010, as the company also reeled from the lack of supply because of the disasters that struck car-producing Japan and Thailand.
The stable supply of vehicles and the growing domestic economy will bolster Isuzu Philippines’ sales, Balmadrid said.
At end-July, the company sold more than 6,800 units, or about a fourth higher year-on-year, he said.
Balmadrid said Isuzu Philippines has strong truck sales, holding a 60-percent share of the local market.
To cement Isuzu Philippines’ leadership in the trucks and buses segment, the company will launch a new truck model by October or November, Balmadrid said.
The latest and upcoming Isuzu models such as the 2012 special edition of the D-Max, the 2013 Alterra, and the 2013 Crosswind, are currently on display at the 4th Philippine International Motor Show.
