Mannequin in department store catches attention for quirky styling

March 7, 2019 - 11:57 AM
2361
Twitter user "YuChengQ" shared a picture of a mannequin that was dressed in blankets and comforters with a pillow tied around its head. (Artwork by Uela Altar-Badayos)

A mannequin displayed in the beddings area of a department store in Singapore gained attention for how it was quirkily styled to attract customers.

Twitter user “YuChengQ” shared a picture of a mannequin that was dressed in blankets and comforters with a pillow tied around its head.

It was seen on Robinsons JEM, a department store in Jurong East Mall.

The picture received so much attention that it reached Philippine shores.

As expected, social media users were amused at the creative way that the beddings, comforters and a pillow were arranged to attract customers and at the same time, display the department store’s products.

Mannequins are the responsibilities of visual merchandisers tasked to display and highlight the brand’s products.

Part of the visual merchandiser’s job is to style mannequins in a fashionable way since products are more likely to be noticed if they are already displayed rather than just stacked in racks.

According to a retail supply company, it is important to style a mannequin since it offers “maximum impact” to a product. It is also the driving force in upselling so the seller can make a profitable sale.

“Showing well-styled mannequins supports selling strategies,” a wholesales apparel and accessories company shared in their website.

“You want to drive the customer and pull them in with a visual enhancement… it is all about focusing and featuring the product,” Heidi Engelbert, a visual merchandising designer, noted. — Artwork by Uela Altar-Badayos