A mannequin displayed in the beddings area of a department store in Singapore gained attention for how it was quirkily styled to attract customers.
Twitter user “YuChengQ” shared a picture of a mannequin that was dressed in blankets and comforters with a pillow tied around its head.
It was seen on Robinsons JEM, a department store in Jurong East Mall.
Whoever did this at JEM Robinson bedding department deserve a raise pic.twitter.com/KW4zgdmK4R
— Mr.Q (@YuChengQ) March 1, 2019
The picture received so much attention that it reached Philippine shores.
As expected, social media users were amused at the creative way that the beddings, comforters and a pillow were arranged to attract customers and at the same time, display the department store’s products.
I was feeling very inspired by her pic.twitter.com/tKbXVrRfSm
— sage the nuisance (@tssttsst_) March 4, 2019
Padmé Amidala, is that you?
— von (@vongeist_) March 3, 2019
this is me on a friday night pretending im walking the oscars red carpet
— / amirul (@afvampd) March 3, 2019
Mannequins are the responsibilities of visual merchandisers tasked to display and highlight the brand’s products.
Part of the visual merchandiser’s job is to style mannequins in a fashionable way since products are more likely to be noticed if they are already displayed rather than just stacked in racks.
According to a retail supply company, it is important to style a mannequin since it offers “maximum impact” to a product. It is also the driving force in upselling so the seller can make a profitable sale.
“Showing well-styled mannequins supports selling strategies,” a wholesales apparel and accessories company shared in their website.
“You want to drive the customer and pull them in with a visual enhancement… it is all about focusing and featuring the product,” Heidi Engelbert, a visual merchandising designer, noted. — Artwork by Uela Altar-Badayos